Strategy creation style, strategy-making, strategy-making process and strategic thinking has been a focus of the strategic marketing and strategic management literature for over forty years. Working with these constructs is a challenging task with very limited empirical work to use for guidance.
This paper is informed by insight from the theoretical and the empirical literature. The theoretical literature including Hart (1992), Mintzberg (1994a, 1994b), Liedtka (1998) and Hill and Stephens (2003) has provided some useful ideas on the evolution of understanding of how to create better strategies.
Hart and Banbury (1994) and their work on strategy-making processes and White (1998) and his work with strategy creation style provides the empirical insight which informs this paper. The purpose of this paper is to focus on the research question: What are the elements of the strategy creation construct?
More reading: http://conferences.anzmac.org/ANZMAC2007/papers/TO’Shannassy_1.pdf