January 4th, 2011
Marketing is the process of satisfying the organization’s stakeholders and creating value for these stake-holders. Marketing management is the management of this process.
Stakeholders are persons or organizations that have a relationship with the organization. Every organization has a different set of stakeholders, although many have the same type. Stakeholders are affected by the actions of the organization and many of these stakeholders are the focus of marketing efforts. Typical stakeholders include customers, employees, distributors, suppliers, owners, and the community.
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January 3rd, 2011
Any definition of the term “social entrepreneurship” must start with the word “entrepreneurship.” The word “social” simply modifies entrepreneurship. If entrepreneurship doesn’t have a clear meaning, then modifying it with social won’t accomplish much, either.
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January 3rd, 2011
Social entrepreneurship has come to be synonymous with the individual visionary – the risk taker who goes against the tide to start a new organization to create dramatic social change. The problem with focusing so much attention on the individual entrepreneur is that it neglects to recognize and support thousands of other individuals, groups, and organizations that are crafting solutions to troubles around the globe.
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December 29th, 2010
Social entrepreneurship education has grown dramatically from the first class taught at Harvard University by Dr. Greg Dees in the late 1990’s and the first European course at the University of Geneva in Switzerland co-taught by Maximilian Martin and Pamela Hartigan from the Schwab Foundation in 2003.
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December 29th, 2010
When we refer to the “field” of social entrepreneurship, we are essentially speaking about two closely related things: the ecosystem in which the practice takes place (previously described), and the community of individuals and organizations that expressly share an interest in advancing this practice. According to Wenger and his colleagues: Communities of practice are groups of people who share a concern, a set of problems, or apassion about a topic, and who deepen their knowledge and expertise in this area by interacting on an ongoing basis.
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